Cookie Policy

What are cookies?

Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.

What are cookies used for?

Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

What types of cookies do you use?

There are generally four categories of cookies: “Strictly Necessary”, “Performance”, “Functionality” and “Targeting”. This website uses three of them; it doesn’t use Functionality cookies. The tools behind each category are listed under “Cookies and similar technologies we use” below.

1. Strictly Necessary Cookies: These cookies are essential for features you ask us for to work. On this website, they keep your details out of the page address when you follow an unsubscribe link in one of our emails.
2. Performance Cookies: These cookies collect information about how visitors use the website, such as the pages they view and the forms they use, so we can understand what is useful and improve it. We use Google Analytics 4 and Microsoft Clarity for this.
3. Targeting Cookies: These cookies can remember that your device has visited our website, and may be able to track your device’s browsing activity on other sites. On this website, the LinkedIn Insight Tag uses them so LinkedIn can report on visits to our website and show LinkedIn members relevant Vantaset content.

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

First and third-party cookies

First-party cookies are cookies that belong to Vantaset, third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for Vantaset, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the Internet.

Cookies and similar technologies we use

We use the following tools on this website. We don’t use them to identify you personally, and we never send them your name, your email address or the details you enter in our enquiry and assessment forms.

• Google Analytics 4 (Google, performance): measures how visitors find and use our website, including the pages you view, how far you scroll, the links and buttons you use, the forms you open and submit, the terms you enter in our library search, your approximate location (country and city, worked out from your IP address, which Google Analytics doesn’t store) and your device and browser type. It sets cookies named _ga and _ga_<ID>, which last up to two years. Google keeps this data for the retention period we set in Google Analytics and then deletes it. We have also turned on Google signals: if you’re signed in to a Google account and have allowed ads personalisation, Google combines this data with information from your account to give us aggregated reports on visitors’ age range, gender and interests, and on visits across devices. These reports never identify you to us.
• Microsoft Clarity (Microsoft, performance): records how visitors interact with our pages, such as mouse movements, clicks and scrolling, to produce heatmaps and session recordings that help us find and fix usability problems. Clarity masks the text you type into form fields. It sets cookies named _clck (up to one year) and _clsk (one day).
• LinkedIn Insight Tag (LinkedIn, targeting): lets LinkedIn report on visits to our website and, if you’re a LinkedIn member, may be used to show you relevant Vantaset content on LinkedIn. LinkedIn sets its own cookies for this purpose.
• Aleda (our email outreach provider, performance): if you arrive from one of our outreach emails, records that the email led to a visit and which pages you view, so we can measure how our email campaigns perform. It keeps the email’s campaign and contact references in your browser’s local storage (_aleda_sid and _aleda_cid) and sends them with the address of each page you load.
• Vercel Web Analytics (Vercel, performance): counts page views and form submissions so we can monitor how the website performs. It doesn’t use cookies.
• Our own strictly necessary cookies: when you follow an unsubscribe link in one of our emails, we briefly hold your email address and the link’s security token in two cookies (vs_unsubscribe_email and vs_unsubscribe_token) for up to 30 minutes, so they don’t appear in the page address. They are only ever sent back to our unsubscribe page.
• Browser storage: if you take one of our performance assessments, your progress is kept in your browser’s local storage on your device so the assessment can continue where you left off. Your browser also remembers whether you have subscribed to our newsletter, and whether we have already invited you to this visit, so we don’t ask again. None of this leaves your device.

How to control cookies

Most browsers let you block or delete cookies in their settings. Blocking cookies won’t stop you using this website. You can also opt out of each tool directly:

• Google Analytics: install the Google Analytics Opt-out Browser Add-on, turn off ads personalisation in your Google My Ad Center to stop Google signals using your account, and read how Google uses information from sites that use its services.
• Microsoft Clarity: block cookies from clarity.ms in your browser, and read the Microsoft Privacy Statement.
• LinkedIn: change your LinkedIn advertising settings, and read LinkedIn’s Cookie Policy.

If you have questions about how we use cookies, email privacy@vantaset.com.