Craig’s lifelong passion for human performance led to a ground-breaking discovery that explained why some athletes won while the majority fell short.

These observations led to the development of Pro-Sport, a revolutionary performance improvement process for elite athletes. Following the release of Pro-Sport, Craig was invited to assist many of New Zealand’s leading athletes, helping them amass more than 20 world cup and world championship titles between them.

Following his success with athletes, Craig was asked if he could share his insights with business leaders – essentially to help them do for their people what he was doing for athletes. These early engagements led to the development of a suite of transformational leadership programmes to help organisations realise a breakthrough in workplace performance.

The first organisation to test his process (Telecom Business Directions – now Spark) increased their sales by more than 400% within four months, against a target of 5% – confirming his process could be applied in business.

The success of the Telecom programme led to the Steel Performance System™ being deployed in more than 50 of New Zealand’s most respected businesses within the next few years. Because of its impact, virtually every chief executive Craig assisted asked him if they could use his process as an Operating Model to transform the performance of their entire workforce. Since then, Craig's team has spent the past decade building what many believe are the world’s best high-performance frameworks for business which they've now ‘digitised’ under the brand Vantaset to make them available to a wider audience.

Looking after all things legal, financial and contractual, Jo also oversees our interactions with both customers and suppliers. She has worked full-time in the business since its inception and remains a cornerstone of our culture and commitment to customers.

Moss oversees all aspects of our programme development. His experience as both an Olympian and extreme sportsman has proven invaluable in helping our customers realise the benefits our human performance technology offers. In his former life, Moss was not only an avid user of our product as an athlete (and the first New Zealander to win a World Championship title in Swimming), he is one of our ‘100 percenters’, i.e. every time he competed in a tier 1 event, he produced a personal best.

Roger leads our strategic positioning as a technology company. His experience as a tech-focused media expert has proven invaluable in not only helping us position Vantaset™ in the market but explain the benefits it offers stakeholders and directors in a practical sense.

Brett oversees all aspects of our platform development and implementation. Although we’ve refined our process over the past decade to ensure it works across industry, bringing it to life in a digital format to enable users to realise the benefits it offers requires a deep understanding of coding as well as an appreciation of human interactions and behaviour in large, complex organisations which Brett provides in spades.

Julian oversees the customisation of the Platform to ensure it seamlessly integrates visually into our customer’s businesses as well as our marketing materials and documentation. A passionate English-born designer, Julian has worked full-time in the industry for over 20 years prior to winging his way to New Zealand in 2018.