From elite athletes to
elite organisations

Craig Steel is considered by many to be one of the world’s foremost performance experts and Australasia’s leading authority on workplace performance.

Craig Steel
Principal and Founder

Vantaset is the culmination of our founder’s lifetime work. By identifying the principles that govern human performance, Craig's insights led to a ground-breaking discovery that explained why some athletes won while the majority fell short.

These observations informed the development of Pro-Sport, a revolutionary performance improvement process for elite athletes. Following the release of Pro-Sport, Craig was invited to assist many of New Zealand’s leading athletes, helping them amass more than 20 World Cup and World Championship titles between them.

Following his success with athletes, Craig was asked if he could share his insights with business leaders – essentially to help them do for their people what he was doing for athletes. These engagements led to the development of a transformational leadership programme to help organisations realise a breakthrough in workplace performance.

The first organisation to test his process (Telecom Business Directions – now Spark) increased their sales by more than 400% within four months, against a target of 5% – confirming his process could be applied in business.

The success of the Telecom programme led to Craig's system being deployed in more than 50 of New Zealand’s most respected businesses within the next few years. Because of its impact, virtually every chief executive he assisted asked him if they could use his process as an Operating Model to transform the performance of their entire workforce. Since then, Craig’s team has spent the past decade building what many believe are the world’s best high-performance frameworks for business which they’ve now ‘digitised’ under the brand Vantaset to make them available to a wider audience.


World Cup and World Championship titles


Telecom Business Directions (Spark) sales increase in just 4 months


Deployments in respected New Zealand businesses

Vantaset’s evolution

Pro-Sport athlete programme introduced


Steel Performance Consultants established


Invitation to pilot process in business
(Telecom Business Directions – now Spark)


Performance tools adapted for business programmes



Productivity testing to identify drivers of workplace


Performance frameworks developed


Framework testing completed


Commercial programme suite finalised


Online platform introduced to support business-wide programmes


Rebranded to Vantaset to support migration to PaaS offering

Who we’ve helped transform
ITF logo reversed
Canoe Racing New Zealand logo reversed
Swimming New Zealand logo reversed
Frode logo reversed
Tip Top logo reversed
NZ Police logo reversed
Fonterra logo reversed
UBank logo reversed
Spark logo reversed
BNZ logo reversed

“Craig Steel is the best performance specialist on the planet.”

Carl Van Roon
Sport scientist and 10 x World Taekwondo Champion

“Succeeding at the highest level in sport requires more than just physical ability; athletes have to be equally strong mentally. Craig’s extraordinary insight and understanding of performance makes this process achievable.”

Ian Ferguson
5 x Olympic Gold Medalist and Head Coach, Canoe Racing New Zealand

“As a top-level coach for over 20 years, I have never worked with anyone, sports psychologist or other, who has had the effect on athletes that Craig has had.”

Clive Power
Coach, Swimming New Zealand

“Completing SPS’ Leadership Programme was fantastic. The simplicity and impact of their tools enabled us to get rapid alignment across the organisation resulting in clear goals and objectives for everyone.”

Ian Clarke
Chief Executive Officer, Fronde

“SPS’ programmes are not for the faint-hearted and nor are they designed to help enthusiastic amateurs improve. They are world-leading programmes designed to help companies that are serious about performance become true international champions.”

Ray O’Connor
Chief Executive Officer, Tip Top

The New Zealand Police have introduced our business-wide Performance Transformation Programme to help them transform the performance of its 12,500 staff following a public tender to provide an organisation-wide high-performance framework.  

“SPS’ extraordinary Leadership Programme and capability have proven such an effective combination, we’ve made it our primary leadership and performance management tool.”

Peter McClure
Managing Director, Fonterra Brands New Zealand

“Deploying SPS' Performance Transformation Programme has been the key to the transformation of UBank.”

Lee Hatton
Chief Executive Officer, UBank

“Since completing Craig’s process four months ago, we have achieved the best sales results in our ten-year history. We exceeded our quarterly sales target by over 400% and increased our nationwide standing from tenth position to first.”

Derek Fendley
General Manager, Telecom Business Directions

“Engaging SPS in our business has been transformational; not just for my team and business performance, but in delivering the kind of capacity shift in individual’s that is fundamental in today’s increasingly competitive market. Their insights and tools offer a profound opportunity for change if people are willing to take the step.”

Blair Vernon
General Manager, Strategy and Marketing, BNZ 

Want to know more?
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Let’s discuss your business and how Vantaset can help you deliver better outcomes for your customers. Better still, book a demo for a first-hand look at what Vantaset offers.

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